How to Increase Sales at your Market Stall. Part 1.

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In the few weeks leading up to my first market stall, just over a year ago, I remember all I could think about was, “What if I don’t sell a thing!!” Of course, I looked up all the “stall holder handy hint guides” and “your first market stall” blog posts and tried to heed the advice of seasoned stall holders, but after reading ‘make sure you bring a water bottle’ 37 times, I thought I’d just do it my way and see what works.

At the risk of adding yet another “market stall tips” blog post to the internet, my list isn’t about how to make your market day comfortable for you (i.e. make sure you bring a comfy chair and a friend so you can go to the loo!). It’s about how to sell your products and make some money.
These tips are in no particular order of importance and I’ll be posting them in a 4 part series. Today, Part 1 features the first 3 tips.

1. Think about a Children’s Range

When it comes to spending money, no one holds back less than parents buying for their children! I never sold children’s products but from my observations at various markets, stall holders selling stuff for the kids seemed to be racking it in. I’m not suggesting re-haul all your stock and start afresh with kids products but perhaps, think about a children’s range or at least one product for the kiddies. It may be the difference between at least covering the costs of your market stall or losing money.

Fairy floss children's market

2. Choose The Right Market For You

Do your homework. It’s vital that you first visit the market you intend to have a stall at and scope out the place. Ask yourself if your product will fit in and are the shoppers there your target audience? Is there an overwhelming number of stalls selling a similar product to you? Or is there a gap in this market? It may sound weird, but I recommend choosing the market where your type of product is popular. Despite there being more competition, it means that the shoppers there are definitely your target audience. There’s no point setting up ‘the only cushion cover stall’, if no one going to the market is interested in home decor. Start by checking out our Market directory for a great list of markets sorted by state.

Ivanhoe makers market
Ivanhoe Makers Market

3. $10 -$30 Price Range (if possible)

Most market goers have no problem spending between $10 – $30 at a market. Remember that most of your potential customers are browsers and any purchase they make is often an impulse buy. Any higher than $30 is much more of an investment where many shoppers will simply say, “Oh, I don’t really need that..” and walk away.
Making your prices low (but not too low) enough for people to buy without guilt is vital.

Rose Street Artists market Rose Street Artists Market

Read part 2

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